5.31.2006

When we started this business I knew getting the word out about the Glo to Sleep wasn't going to be easy - but we had all the essentials: a great product that really works and addresses a real problem and the right mix of people, skills and relationships to get the job done.

We decided from the very beginning we wanted to build something different with the Glo to Sleep. We don't look at the Glo to Sleep as a product so much as an answer. Each time a problem sleeper becomes a Glo to Sleepyhead, it feels like we got the answer right.

We don't have the advertising budget of big pharmaceuticals but we have a big vision: one person at a time we want to build a sleep revolution (that's natural and doesn't build a chemical dependency!).

We've had people look at us strange and think we were crazy for taking this on all by ourselves - but we always ask: why not us? Why does somebody else have to do it? And, so, here we are, doing it.

5.30.2006

My impressions of a "blog"? You have to be clever. Creative. Witty. Intelligent.
My perfectionist nature tells me that every post must meet all of this criteria and more.
So, here I sit, trying to write the very first post to our Glo to Sleep blog and what am I doing?
Writing.
Deleting.
Another attempt.
Delete again.
I'll get it right this time . . . think clever, Vanessa!
Delete.
I must let go . . . just let it flow. There are no rules . . . except to be yourself.
Okay. I can do this.
Yes, I can.
Although, I can't stop thinking that the first post is the hardest. Where do I begin? What do I say? Certainly the next posts will be easier. It's the first that hurts the most.
Maybe a good place to start is addressing the 5 W's. That's good journalism!
Okay . . .
Who?

Tim - the inventor, creator, ideasmith. The genius (he hates that label, but it's true!).
Jamie - the creative anarchist. Our marketing & PR guru. The wordsmith.
Me - the local visionary and eternal optimist. Wife to ideasmith. Sister to creative anarchist.
We are Team Glo to Sleep. Young(ish) entrepreneurs taking idea to product. Product to market. Innovation to early adopters. Sleep to the sleepless.
What?
The Glo to Sleep. Tim's invention that is going to change the world of insomnia and sleeplessness.
When?
Tim had his great moment of inspiration on December 29, 2002 (oh, I remember it well!). We started making prototypes in January 2003. Work, work, and more work . . . official Glo to Sleeps delivered from our manufacturer in California in June 2005. Launched the website in August. First media coverage on December 19, 2005. Been going strong ever since!
Where?
We're in Alberta, Canada. But, there are Glo to Sleeps living all over the world!
Why?
Because we believe.
We believe that the Glo to Sleep works. We believe in ourselves. We believe we are here to help people. And we believe that the world would be a much happier place to live if everyone got the sleep they needed!
And finally . . .
How?
Spread the word - online and offline. Generate media. Connect with the sleepless. Offer amazing customer service. Be creative. Always improve. Listen. Learn. Work hard.

Team Glo to Sleep all agreed that we wanted a blog. A travel log of our adventure. A place to write about the highs and lows. The entrepreneurial process.
We'll all contribute and have our own opinions and voices.

Okay, the first time wasn't really so bad. I'm already looking forward to the next one!

Have a great sleep!
Vanessa