We decided from the very beginning we wanted to build something different with the Glo to Sleep. We don't look at the Glo to Sleep as a product so much as an answer. Each time a problem sleeper becomes a Glo to Sleepyhead, it feels like we got the answer right.
We don't have the advertising budget of big pharmaceuticals but we have a big vision: one person at a time we want to build a sleep revolution (that's natural and doesn't build a chemical dependency!).
We've had people look at us strange and think we were crazy for taking this on all by ourselves - but we always ask: why not us? Why does somebody else have to do it? And, so, here we are, doing it.