Vanessa directed me to Seth Godin's blog and one of the best posts I've seen in a long time. He wrote:
People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
It's not just that this is true - it is - it's that it actually can have devastating consequences. Stephen Colbert said it best on Oct. 17 , 2005 when he coined the term "truthiness".
At a time when "the" news is supplanted by satirical news programs because they actually talk about what's happening, when desparately thin actresses lie about having eating disorders when the truth is as plain as the bony chestplate grotesquely protruding from their bodies and over-hyped everything swims all around you - how do you find the truth?
I don't even mean some big philosophical truth leading to self-actualization, I just mean basic truth like, does the Glo to Sleep work? How can you make people believe?
In a word: authenticity. For any person, any business, any brand - it has to be about authenticity. It's not a guarantee of success but it's the place you need to start.
There's a great quote from Fanny Brice that I first read over 15 years ago:
“Let the world know you as you are, not as you think you should be, because sooner or later, if you are posing, you will forget the pose, and then where are you?”