8.14.2006

It's Official - PR is Alive and Well

Well, I haven't been blogging this week as I was talking a bit of vacation as part of traveling to Halifax for the 25th anniversary celebrations for the Mount Saint Vincent University Bachelor of Public Relations program. Saturday, I presented on a panel alongside Natalie Fisher-Spalton of World YWCA in Geneva and Sandra Macleod of Echo Research in the UK in front of our PR colleagues. We all agreed there was an increasing demand for authenticity from the public and this doesn't mean the death of PR, it means all the more reason for PR professionals to up their game and deliver what our organizations' publics demand.

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